On the internet, people can say anything they want, and they have said a lot of fake stuff about me, Ewen Chia. I mean, look at what they’re writing. Read carefully. They are leveraging on my name and writing bad things so that they can attract traffic and in turn promote their own products and offers. This is quite unethical, but people still do it.

So just to give you an idea, these people writing fake reviews are using search engine optimization (SEO) techniques and targeting keywords such as “Ewen Chia scam”, “Ewen Chia Autopilot Profits”, “Autopilot Profits reviews”, “Ewen Chia reviews”, and so on.

This strategy aims to kill the competition, because the general public do not know any better and have a propensity to believe negative reviews. People are misled and will continue to believe the fake reviews.

I have been a victim of these fake reviews and I still am.

So how do you spot fake reviews?

#1 Targeting Popular Gurus, Brands And Products

Fake reviews are often targeted at popular gurus, brands and products because they have huge traffic and search volume, ie. demand. In fact, this is the only way the strategy can be effective.

#2 Bashing One Product To Promote Another

If someone is bashing a product or products unfairly, only to recommend another “better” product that he or she is making a commission on, then it’s likely a fake review.

Some of these website owners also go as far as to promote themselves as a more credible and trustworthy alternative, as the other guru or brand is seen in a bad light based on their “reviews”.

#3 Multiple Search Engine Rankings

As mentioned, the way this works is by targeting popular keywords that describe their competitors’ names and products.

They then try to rank for these multiple keywords on the search engines to get traffic.

Think about it, why would another website try so hard to rank and get traffic for other people’s names and product names on the search engines?

The very fact that they are doing this shows you they are using fake reviews as a strategy to make money.

The truth is that big companies like Facebook, Apple and Samsung also have their fair share of haters. People say bad things about them. They still do. But if these companies were not big brands, people may not be giving them as much attention. So the more successful a person becomes, the more they’re likely to get hate. So as a general consumer, I hope you do your due diligence and not just believe everything that is written on the internet.